The powerful influence of social media on consumers is a game changer for many businesses. Facebook’s Martin Gilliard, head of retail (supermarkets and grocery stores), is at the center of where social media and shopping meet. In his role, Gilliard drives the development of data products for the retail vertical. The Retail Gets Real team caught up with Gilliard at NRFtech in San Francisco, an invite-only gathering of senior IT professionals in the retail industry, to discuss how Facebook is working with retailers now and in the future.
Martin Gilliard’s Career and Impact on Retail
Gilliard’s career has revolved around the roles where he can make the biggest impact; over the years he’s been a developer, marketer, and data analyst. The skills he learned along the way helped him understand retailers’ goals and develop solutions to drive their success on social media. For retailers, Facebook’s biggest perk is access to consumer data, but “data is meaningless without context,” Gilliard said. The team helps retailers distill data on Facebook into actionable information, such as targeted ads.
Leveraging Data for Retail Success
Gilliard’s career has revolved around the roles where he can make the biggest impact; over the years he’s been a developer, marketer, and data analyst. The skills he learned along the way helped him understand retailers’ goals and develop solutions to drive their success on social media. For retailers, Facebook’s biggest perk is access to consumer data, but “data is meaningless without context,” Gilliard said. The team helps retailers distill data on Facebook into actionable information, such as targeted ads.
Contact Us for More Information
If you have any questions and anything want to know, visit our About Us page, see How We Work, or contact our 1 to 1 customer service. Click below to consult now.
WhatsApp: +86 133 8660 0057