The powerful influence of social media on consumers is a game changer for many businesses
Facebook\’s Martin Gilliard, head of retail (supermarkets and grocery stores), is at the center of where social media and shopping meet. In his role, Gilliard drives the development of data products for the retail vertical. The Retail Gets Real team caught up with Gilliard at NRFtech in San Francisco, an invite-only gathering of senior IT professionals in the retail industry, to discuss how Facebook is working with retailers now and in the future..
Gilliard\’s career has revolved around the roles where he can make the biggest impact; over the years he\’s been a developer, marketer, and data analyst. The skills he learned along the way helped him understand retailers\’ goals and develop solutions to drive their success on social media. For retailers, Facebook\’s biggest perk is access to consumer data, but \”data is meaningless without context,\” Gilliard said. The team helps retailers distill data on Facebook into actionable information, such as targeted ads.
Gilliard\’s career has revolved around the roles where he can make the biggest impact; over the years he\’s been a developer, marketer, and data analyst. The skills he learned along the way helped him understand retailers\’ goals and develop solutions to drive their success on social media. For retailers, Facebook\’s biggest perk is access to consumer data, but \”data is meaningless without context,\” Gilliard said. The team helps retailers distill data on Facebook into actionable information, such as targeted ads.
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