Brand merchants make good use of TikTok visual effects to effectively support marketing advertisements and help brands reach more overseas consumers.
According to TikTok Marketing Science data, 70% of successful marketing campaigns are attributed to excellent creative skills. TikTok videos with visual effects are more attractive to users and increase users’ shopping propensity by 9%-12%.
Compared with other overseas social media platforms, TikTok has more novel and creative ways of playing. Brand merchants make good use of TikTok visual effects to effectively support marketing advertisements and help brands reach more overseas consumers.
1.Improve audio-visual effects
Transition effects
If YouTube videos are \”speaking stories\” that make users gradually addicted, then TikTok is \”catching the eye quickly and accurately\” to make users want to stop.
TikTok\’s own filters and unique transition effects can help brands create interesting content in various forms and help brands quickly gain user attention. TikTok transition visual effects are often used in beauty, clothing and other categories. For example, the comparison shots before and after makeup, and the quick change of clothes synchronized with music are all popular brand promotion methods.
TikTok\’s popular videos are almost inseparable from the blessing of popular music. TikTok\’s popular tunes and magical sound effects can quickly stimulate users\’ emotions in a short time, allowing users to follow the rhythm of music and immerse themselves in brand advertising videos. According to research, 68% of users say that adding the right music to short TikTok videos helps them remember the brand better.
The rhythmic and dynamic sound effects are more helpful for the creation of video card content. Last month, TikTok officially held a 66 promotion event, and the talent account @bestandfirst_id achieved outstanding results in the vertical track.
The account has enabled local talents in Indonesia to shoot imitation videos of popular card point dances, which have been spread locally to a certain extent. The operators are good at using the popular elements of TikTok to accumulate users for their accounts, use pre-warmed short videos to accumulate cold-start traffic for live broadcast promotions, and help partners shoot product videos that meet the aesthetics of local users to help brand promotion.
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2.Brand Marketing Class
TikTok videos often use highly creative content to stimulate the curiosity of target consumers to learn more about brand products.
living home
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Recently, the account @bestandfirst_my released a product video of the sealing artifact. In the video, the operation staff showed the usage of the artifact in an exaggerated way: gently swipe the sealing artifact to \”seal\” the dark cloud, and the rainy day becomes sunny in an instant. Multiple factors such as rhythmic transitions, interesting shooting techniques, and popular TikTok music stimulate users\’ senses, allowing users to grow grass products while being surprised.
Fashion clothing
Luxury fashion brands Celine, Dior, and Prada have entered TikTok one after another, using the TikTok platform with a large number of Gen Z users to enhance their brand influence.
Prada and Bella Poarch, Lucas and Marcus Dobre and other TikTok head influencers have joint marketing. In the video, the influencer takes over the brand\’s iconic fisherman hat and shows the influencer\’s clothing style through gorgeous special effects transitions, which is interesting and high-end. , which virtually improves the brand\’s popularity and the favorability of young users to the brand.
At the same time, Prada launched the #PradaBucketChallenge challenge on TikTok, allowing many Gen Z users to include Prada’s key promotion of bucket hats in their Christmas shopping lists, and Prada’s sales have increased significantly and gained considerable income.
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Beauty products
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Whether at home or abroad, the comparison photos of creators before and after makeup can always attract a large number of users to watch. Many skincare brands have taken advantage of this trend to capture the psychology of TikTok consumers. Canadian skincare brand The Ordinary is one of them.
The website Skincare Hero found the most popular beauty brands on TikTok by researching each brand’s hashtags and followers. According to website research results (as of July 2021), The Ordinary has become the most popular beauty brand on TikTok with 949 million hashtag views and about 288,000 followers.
The brand collaborated with @kaelynwhitee, an influencer in its target market through TikTok, who photographed the before-and-after effects of using the serum to promote the product, resulting in a surge in sales of the serum by more than 50,000 units in just two weeks.
Online game
In game promotion, game scenes and character skins are important weights to attract users to download. Game operators can use TikTok creative tools to edit game clips with visual impact, such as quick transitions of game scenes and skins, so that potential players can quickly understand the highlights and main gameplay of the game, and then decide to download the game and buy skins and scenes .
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