Do you know that the time people spend watching videos
online increases at an average rate of 32% per year? Research also says that
the average person will spend 100 minutes a day watching videos. To put that in
perspective, that’s 25 whole days. Dropshippers need to take note of this if
they want to plan on developing their video marketing strategy for their
business. Continue reading to discover 7 ways to develop the perfect video
marketing strategy for your dropshiping business.
Set Goals
for Video Marketing
At the beginning of any social media undertaking, you need
to set goals. What do you want your videos to accomplish? Where in the
marketing funnel will these videos fall? An example of video marketing is
creating brand awareness. Videos are used heavily for advertising. They may
start on a product page on the website and then branch out to land in a social
ad. Setting your goals and identifying the funnel stage will help you create
highly effective calls to action in your video content.
Decide On
Your Platforms
Research and data prove that audiences on Instagram,
Facebook, and Snapchat spend half of their time on the network watching videos.
Choosing any of these three to begin your video marketing game would be a good
step. If you’ve never used video on any platform, begin with the ones where you
have audiences established. Another consideration for choosing the right
platform is for you to understand what each one offers and what video
dimensions can be displayed. This is essential as if you’d like to repurpose
your videos, it’s best to choose platforms that complement each other.
Select
Your Video Types
There are many types of videos out there, and we don’t mean
where the videos will be placed. Social media videos can be used for many
different purposes to support your overall content strategy. Determining the
type of video that works best for your brand is an important step in your
marketing strategy. Not all videos are made the same and that’s okay. What is
most important is that they are supporting your key goals. The videos could be
educational, behind the scenes, entertaining, customer reviews, and so on. Once
you’ve determined which types of videos to tackle, it’s time to move on to
planning the actual video.
Plan The
Content Production
When you plan your content production, you will save time
and money in the long run. Whether you plan it with a flowchart or
old-fashioned pen and paper, you need to know how videos will be created and
filmed. You have options for content production and post-production. As you run through the content plan, you’ll
find some ways that you need to tweak it or things you missed earlier,
especially if this is one of your first efforts in putting together a
comprehensive video content plan. After a solid plan is executed, it’s time to
move on to post-production.
Know What
Post-Production Entails
You want to allow plenty of time for post-production,
especially if your videos will be used for ads or have heavier editing needs.
Post-production does not mean just cutting scenes and putting them back
together to music. It also includes additions like closed captions, text
overlays, call-to-action screens, and more. The more you film and the more
polished you want it, the more time you’ll need.
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Schedule
And Promote The Videos
Now that you have the completed video, it’s time to schedule
and promote it. Some management platforms like Sprout offer publishing options
for videos. Don’t think of your videos on social media as one-and-done. One
fully produced video could be uploaded to several networks over a month, a long
period, depending on your social schedule. On Twitter, you could promote it
many times. For live streams, you’ll need to promote often to ensure lots of
people will join in at the right time. One film recording session can produce
multiple videos. Different clips can be used for promotion or spliced together
to create new videos. Think big when promoting your videos.
Understand
And Analyze Metrics
This strategy is important. You won’t know how a video
operates unless you take a look at the statistics associated with it. What are
the view counts and the watch times? The shares, likes, and comments? Each
network provides different sets of metrics. So you need to know what they are
before you start in on production. It’s also important to keep in mind that
older videos will be watched. With the right combination of keywords and an
evergreen topic, a three-year-old video might still be relevant to your users
today.