How to use YouTube to help independent sites attract traffic?
YouTube is one of the world\’s largest social platforms, the world\’s second largest search engine and the world\’s largest video site. While there are plenty of tutorials on the web for optimizing YouTube video creation and channel operations, how can you use YouTube to actually benefit your website? The following 8 tips will help you!
Next, we will introduce how to use SEM and SEO in the original \”Three Waves Model\” (Google SEO, Google SEM and KOL promotion combined application promotion method).
Google SEO is equivalent to building a reservoir to help follow-up marketing activities retain traffic, improve keyword rankings, build brand awareness, and make the website even more powerful. Google SEO optimization takes three months at the shortest and half a year at the longest. After the SEO optimization is completed, you can do SEM, and you can use this power to fill the reservoir. When the advertisement covers the entire search engine, it can target the third wave (social media), that is, the promotion of KOL influencers.
1. Build a personal brand
All experts recommend creating business accounts on different social platforms and using professional and relevant titles and descriptions. When a customer searches for a brand name on a search engine, the site will list relevant YouTube channels, Twitter pages, Facebook pages, and more. This consistency will provide your brand with a strong presence and will also increase your brand’s credibility at the customer level.
After creating your YouTube channel, you should supplement the information with a channel title, links, and description appropriate to the brand and content, then add a short and professional introductory video that directs customers back to the brand’s official website.
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2. Analyze user information
You can use YouTube Analytics to analyze your video audience. YouTube Analytics can provide detailed demographic data and traffic source data, as well as information such as age, language, geographic location, etc., so as to iterate on better optimized marketing strategies. For example, if you\’re a beauty retailer, you might see women 45 and older in the US searching for beauty tutorials on Google, not YouTube. You can use this data to build lead personas and their likely shopping journey as customer personas.
3. Google Search Visibility
Many times, when users search on Google, they prefer video results rather than a single-link interface. And these videos that appear in the search results interface often come from YouTube. Because YouTube makes Google\’s job easier, and generally has a large share of Google\’s video search results.
Many times, your website may not rank on the first page of search results, but your YouTube videos can. YouTube videos can drive traffic back to your website and/or provide more information.
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4. Keyword data
YouTube Search provides keyword data through YouTube Analytics. You can see which keywords users search for to find your video in YouTube Analytics. You can use this keyword data to explore how to build more useful content on your website, such as videos, images, text, etc.
Additionally, you can supplement your site’s traditional keyword research with YouTube search suggestions. If you want to expand your YouTube Suggest keyword research, tools like KeywordTool.io or Ahrefs allow you to quickly crawl various combinations in YouTube Search.
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5. Retarget your audience
Did you know you can run retargeting ads to your YouTube audience through Google\’s ad network? In your YouTube dashboard, you can link your channel to your Google Ads account and build a row list of your audience around:
1) People who watch any of your videos
2) Users who take action (like, dislike, comment or share) on any of your videos
3) Users who see your video as a TrueView in-stream video ad
3) Users who visit or subscribe to your YouTube channel
You can advertise to these audiences just as you would advertise to website audiences and drive traffic back to your website.
6. Review content before publishing
There are so many tools and techniques out there that can help you pre-review content before publishing it. When you want to know if a video idea can get up to 100,000 views, you can compare the views of similar popular videos in the topic. In the marketing industry, for example, the best YouTube channel might get 10,000 views. This benchmark will inform and facilitate the content work of practitioners in the marketing industry.
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7. Link your website to YouTube
YouTube can drive traffic to your site, but this method needs to be used with caution – YouTube rewards videos that are watched for a long time, and if your YouTube viewers leave a video prematurely, it can potentially harm your YouTube channel’s data and Attributes.
You can associate your website with your YouTube channel. Once this is done, you can implement annotations and/or video cards with a link to your website. These will be overlaid on the video and can be supplemented with any links to your website in the description
8. YouTube Ads
Finally, if you don’t want to spend time running your YouTube channel, YouTube paid advertising is a good investment. If you have a Google Ads account, you can run ads on YouTube and analyze your ad performance.