Are you looking for ways to generate and increase sales for
your business? To make your business fruitful, it’s necessary to apply
appropriate marketing strategies. This is because you’re not the only person
selling a particular product online. Luckily for you, if you make an effort to
follow and implement the tips that will be discussed, not only will your store
or brand (if you have one) stand out, but you’re going to see a massive
increase in the sales you make. If that’s the reason why you’re here, continue
reading to discover some insightful branding secrets you can use to increase
sales in your dropshipping or e-commerce business.
Build
Your Brand Awareness
Brand awareness impacts trust in customers, which impacts
SEO, sales, and repeat purchases. The more people know and trust your brand
name, the higher your sales will increase. To improve your brand awareness, you
must focus on being active on social media platforms and delivering
high-quality and intriguing content. This will get you more followers to become
potential customers for your online store, making you increase your sales.
Get and
Add Customers Reviews and Ratings
According to recent research, 87% of customers read reviews
online before purchasing a product. This shouldn’t surprise you. Many people
consider online shopping riskier, and the process of returning a faulty or
damaged product can be tedious and time-consuming. Reviews and ratings help customers
establish trust with you, and ensure that they come back again. Therefore, if
you’re thinking of data-based techniques on how to increase our dropshipping or
e-commerce sales, it’s highly recommended that you showcase customer
testimonials, and encourage your buyers to add reviews and ratings to the
purchased products.
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Master
Marketing
No matter what kind of specialist you’re, once you start a
dropshipping or e-commerce store, your first step should be starting to master
digital marketing. You can go to Udemy.com or Cousera to learn about some key
marketing strategies, though not on a professional level, but something for
your brand. This includes SEO, social media marketing, networking skills, email
marketing, video marketing, etc. These skills will help you convince customers
to buy from you, and then the game of your sales will double.
Upload
High-Quality Product Images
Another secret you can use to increase sales is to make sure
to have high-quality and appealing product images in your catalog. They are
what customers would see first before clicking to buy or scrolling past it.
High-quality visuals will help you look professional, which is crucial for
online an store. 93% of customers consider visual appearance the key factor in
purchasing products. This means that depending on how your product image looks,
will determine the number of customers you’ll have, and the number of sales
you’ll make. Therefore, make it a must to have high-quality and beautiful
product images if you want your sales to increase.
Upload
Product Videos
84% of consumers are convinced to buy a product after
watching a product’s video and studies reveal that having product videos
increase sales by 144%. Therefore, it’s recommended that you upload product
videos, not only on your online store but also on your social media handles.
This will allow customers to have credibility and trust in what you offer,
thereby increasing your sales.
Proffer
Excellent Customer Service
You’ll short-change yourself if you underestimate the importance
of customer service quality. When any of your customers have an issue, the
first thing they’re going to do is to contact you or your customer support, and
the experience they have will determine whether you’ll lose them as a customer,
or earn their trust. Respond to their inquiries timely, if they are
dissatisfied with a product, offer them a refund or suggest sending them a new
one. You can go further by sending emails, messages, or physical thank you
cards with each purchase, or send small gifts to your regular customers. This
will make them feel appreciated and strengthen the bond with your product or
brand.
Run a
Contest or Giveaway
If you want your dropshipping sales to increase, try
throwing a contest or giveaway. For example, each tenth buyer gets some item
for free, or the first twenty who repost your advertising post receive a
discount, and so on. You’ve got the idea. This will not only entice your
customers but your visitors will also be moved to make a purchase.
Get
Influencers to Promote Your Product
Influencer recommendations over company ads are trusted by
90% of people today. Getting influencers for your product niche is one big way
to increase sales. These are people who have a huge presence on social media
platforms. All they will do for you is to promote your brand or product to
their audience. The value in this is, because they’ve worked hard to build an
audience that knows, likes, and trusts them, their audience is going to be far
more likely to listen to their recommendation and potentially buy your product
than if you were to advertise them online to random people. Ultimately, you’ll
end up generating more customers for yourself and increase your sales.