While boosting your traffic can generate more sales, it’s
also very important to focus on turning your current traffic into paying
customers. Through rigorous analysis, you can fine-tune your website to push
people closer to making a purchase. This is called conversion rate optimization
or CRO. Continue reading to discover some actionable strategies you can use to
optimize your Shopify dropshipping store for maximum conversions.
Simplify
the User Experience
Simplicity is very key when it comes to designing an
effective homepage. It takes only about 50 milliseconds for a customer to make
a first impression of your website, so you need to do everything possible to
make those moments count. Avoid overwhelming customers with excessive images
and text. Instead, stay on brand and message with a simple and visually
appealing design.
If you’re not sure what to feature as your main hero, it’s
usually best to go with your bestselling or most profitable products, or
collections like new arrivals or current promotions. This is so true since 86%
of website visitors want to see information about products on the homepage of a
website.
Organize
Your Categories Effectively
For your customers, navigating your website should be easy,
simple, and above all, obvious. Try to avoid separating your products into too
many categories. Instead, opt for three to five broad categories that contain
more specific subcategories as a dropdown. Order your categories in your navigation
bar based on their popularity, with the most popular category at the front.
Use
High-Quality Product Images
High-quality product images are one of the most important
parts of an effective product page. Data from Just uno shows that 93% of
customers consider visual appearance the key deciding factor in a purchasing
decision. Try including images that show your products from every angle and
accurately represent the look and feel of your products.
As a bonus, include videos that your product in action. For
example, if you’re selling t-shirts, give customers a better idea of what your
shirts look like in motion and add a video to your product page of a model
walking around wearing one. This makes your customers more likely to purchase
after watching such a video.
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Be Upfront About Price, Delivery Time, and Out-Of-Stock
Products
The worst thing to do is misled your customers. According to
shopping cart abandonment statistics, 69.6% of online shopping carts are left
behind. The reason is that extra costs are too high. Don’t be afraid to let
customers know the full extent of things like pricing, delivery time, and
inventory.
If you do an effective job of selling your products and
communicating their value, your customers won’t mind paying extra for shipping
or waiting a little longer for delivery. Also, if you own a Shopify store, you
can use apps like Back in Stock to give your customers the option to be
notified when out-of-stock products are added to your store.
Showcase
Your Product Reviews
Product reviews are great ways to ease the doubts of
hesitant shoppers and give your customers the proof they need to click “Add to
Cart”. 66% of customers say their purchasing decisions are influenced by
reading product reviews.
Positive product reviews can make a very big difference in
convincing shoppers that a product works and is worth buying. Reviews also help
them make more informed decisions in regards to sizing, color, etc. Shopify
store owners can use apps like Yotpo to embed customer reviews directly onto their
product pages.
Optimize
Your Thank You/Order Confirmation Emails
In the same Notifications section of your Shopify admin, you
can likewise customize your order confirmation emails. After a customer has
placed an order, there is still an opportunity to put them back into your
purchasing funnel by optimizing your order confirmation email to encourage them
to sign up for your newsletter, link them to content on your blog, or offer
them exclusive discounts for future orders as a token of appreciation.
Checkout
Experience
The checkout experience is one of the final steps of every
customer’s purchasing process, so it needs to be as frictionless and flawless
as possible to avoid having annoyed customers abandon their carts at the last
moment. At this junction, your customers display clear intent to make a
purchase. You need to make that purchase happen quickly and conveniently
without any stress or issue.