Black Friday global cross-border orders accounted for 15% of total orders
It is reported that Shopify announced a record-breaking Black Friday sales record, from the beginning of Black Friday in New Zealand to the end of Black Friday in California, its platform sales reached a staggering $3.36 billion, and it also marked a year-on-year increase from Black Friday 2021. 17% (19% at constant exchange rates).
During the peak shopping period of Black Friday in the United States, Shopify merchants reached $3.5 million in sales per minute at 12:01 p.m. ET.
Harley Finkelstein, president of Shopify, said: \”Black Friday and Cyber Monday have become a big shopping festival for everyone. Our platform merchants have once again broken Black Friday sales records. They have built beloved brands and have loyal customers. The support of the community. This weekend (November 26-November 27), we will have a global carnival for it.\”
Global Black Friday 2022 highlights:
• Popular countries are: US, UK and Canada
• Popular cities are: London, New York and Los Angeles
• Top product categories are: Apparel & Accessories, followed by Health & Beauty/Beauty, Home & Garden and more
• Popular products are: Snocks GmbH (Boxershorts), rhode and Brooklinen (Luxe Core Sheet Set)
• Average cart price: $102.31 or $105.10 (in constant currency)
• Black Friday global cross-border orders accounted for 15% of total orders
• POS sales at Shopify’s global merchants increased by 27% compared to last year’s Black Friday
Note:
*Shopify’s Black Friday 2022 data is based on global sales by Shopify merchants between 11:00 UTC on November 24 and 8:00 UTC on November 26.
**Shopify’s Black Friday/Cyber Monday Shopping Index is a specific index that provides a unique way to understand trends during the busy shopping season based on dimensions such as Orders, Products Added to Cart, and Views for Shopify merchants.
All figures presented here, including worldwide sales, are approximate. All figures are not final audited and subject to adjustment. All financial data are in U.S. dollars. The data in this article represent the online offline sales of Shopify ‘s global merchants.