Writing a description tag on an independent station is very helpful for SEO optimization.
If Shopify, WordPress and other independent sites of any type support SEO content optimization, they will directly provide corresponding modules in the background for us to write the title and description into the website.
1.How to check the meta description?
To find a page’s meta description, right-click on the page and select View Page Source.
Of course, some websites prohibit browsing users from right-clicking to view the source code of their own website, then we can enter view-source: corresponding to the full link, as shown in the figure above, we can view the source code of the corresponding page of the website.
2.Why are meta descriptions important?
Properly optimizing the description tag can bring a good ranking effect to search engine optimization. At the same time, an attractive meta description can increase the click-through rate of the website. The higher the click-through rate, the corresponding traffic to the website will also increase.Let’s take a look at how to write an effective meta description tag.
3.How to write SEO description content?
If Shopify, WordPress and other independent sites of any type support SEO content optimization, they will directly provide corresponding modules in the background for us to write the title and description into the website.
A good meta description takes the user\’s reading experience as the first standard, and users will only click on our website when they feel good. Therefore, when we describe, we should not only provide information, but also make users desire to click.
1) Meta description of each page of the website Each page of the website needs a specific meta description to tell users what the content of the page is, so the meta description we provide must also be written according to the actual content of the page.
2) Make meta descriptions unique and relevant to their respective pages. Each page should have its own unique description content (to avoid duplicate content and potential penalties), and each meta description should also be unique. The meta descriptions of many cross-border e-commerce independent sites are generated in batches, which saves trouble but affects the click-through rate of users.
3) Don’t use double quotes in the description When using double quotes in HTML, Google will show partial meta descriptions. This can cause your meta description to be truncated, which means that search engines will truncate the end of the description and replace it with an ellipsis, and users will not be able to read the entire text.
4) Keep meta descriptions long While there is no limit to the length of meta descriptions (Google is also testing longer snippets recently), the ideal length should be between 155-160 characters. If this length is exceeded then the rest of the meta description will be truncated…
5) Make the meta description not the same as the title. Some operational plans save trouble, and the SEO title and description layout are exactly the same. Although both page title tags and meta descriptions provide an idea of what a page is about, the two should not be the same.